中国名创开心世界

名创优品

MINISO

品牌故事

Brand Story

全球领先的IP趣味好物平台

A globally leading IP-themed fun products platform

‘2013’

2013年，叶国富在国外旅行时，发现当地有很多生活用品专营店，这类店铺销售的日用生活百货不仅质量好、设计美观，价格还很实惠，而且绝大多数都是“中国制造”。因此获得商业灵感，出于对零售的热爱及行业发展潜力的认可，回国后他便创办了“全球领先的IP趣味好物平台”——名创优品，与苹果、亚马逊、谷歌等伟大企业的车库创业史一样，十年前的名创优品诞生在广州一个地下室车库里。

In 2013, while traveling abroad, Ye Guofu discovered that there were many specialty stores selling daily necessities. These stores not only sold high-quality and aesthetically pleasing daily necessities, but also offered affordable prices, with the vast majority being "Made in China". Ye Guofu gained business inspiration from this and, out of his love for retail and recognition of the industry's development potential, founded the "world's leading IP fun goods platform" - Miniso after returning to China. Like the garage entrepreneurship history of great companies such as Apple, Amazon, and Google, Miniso was born ten years ago in a basement garage in Guangzhou.

品牌由来

Brand Origin

MINISO（名称的由来）

名创优品（图形解释）

MINISO名创优品创建的初衷，就是建立一种生活方式。名创优品是从未来的消费观点来开发商品，那就是【还原产品本质】退去浮华，回归本真,使之更时尚、更可靠、更低价。

The original intention of MINISO's creation is to establish a way of life. Miniso develops products from a future consumer perspective, which is to 'restore the essence of the product' by shedding the superficiality and returning to its true essence, making it more fashionable, reliable, and low-priced.

MINISO名创优品的logo设计，以购物袋创意为主体形象，整体设计简洁时尚，极具现代感。在与品牌的行业属性完美融合的同时，突出购物，消费的概念，识别性强，让人记忆犹新。

The logo design of MINISO is centered around the creative concept of shopping bags, with a simple and stylish overall design that exudes a strong sense of modernity. While perfectly integrating with the industry attributes of the brand, it highlights the concepts of shopping and consumption, with strong recognizability that leaves a lasting impression on people.

Wink笑脸图形是名创优品带给全球消费者轻松愉悦享受美好生活的初心。通过打造“好看、好玩、好用”的产品，让惊喜更简单，让美好生活触手可及。

The Wink smiley face graphic is the original intention of Miniso to bring global consumers a relaxed and enjoyable experience of a better life. By creating products that are "good-looking, fun, and easy to use", surprises are made simpler and a better life is within reach.

品牌宣言

Brand Manifesto

更时尚

FASHION

RELIABLE

更可靠。

更低价

CHEAP

MINISO

IP Collaboration

与全球顶级IP深度合作

引领“兴趣消费”浪潮

名创优品用正版授权+亲民价格的战略打法，颠覆了动漫IP周边产品开发的传统模式和价格生态。不断创新门店消费场景，以IP场景带动产品销售，释放IP潮流消费活力，打造独特的“IP乐园”。品牌也借助这些全球顶级IP的影响力进一步扩大了自身在全世界范围内的知名度和美誉度。

哈利·波特

Harry Potter

拆盒解锁不同魔法瞬间

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疯狂动物城

Disney

萌感一呼即出

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玩具总动员

Disney & PIXAR

活力冒险，玩心爆棚

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玩具总动员

Disney & PIXAR

活力冒险，玩心爆棚

系列产品

MINISO